☰
»
»

Bollywood ‘Brand’ Wagon 2006

  • IndiaGlitz, [Thursday,December 28 2006]

Surrogate advertising earned a whole new dimension in the year 2006 with several top notch brands associating themselves with big films. Here’s a low down on the top five movies that were high on big brand advertising:

Dhoom 2: Coke, Pennzoil, Pepe, Sony, Disney, Toon Channel, Sugar Free, Mc Donalds, Speed, Suzuki Zeus.

Lage Raho Munnabhai: Worldspace, IOCL, Go Air, MSN, Good Day, Kurkure, Bright Outdoor, Reliance Communications.

Don: Louis Philippe, Motorola, Garnier, Citibank, Oakley, Tag Heuer and Airtel.

Krrish: Bournvita, Tide, Hero Honda, Boro Plus, Lifebuoy, HP Power, Acron and Hansoplast.

Baabul: Nerolac Paints, Kotak Insurance, Taj Mahal Tea, Eros Jewelry and Audi Car.

With big corporate houses getting into Bollywood in a big way, don’t be surprised if surrogate advertising touches a new high in the year 2007. Hope, it’s not too-in-the-face. Subtlety is fine. And as long as the story is gripping, nothing else matters.

More News

Parzania: A poignant tale of religious bohemianism

Serene Picture Classics’ widely acclaimed presentation ‘Parzania’ is releasing all over India on January 26, 2007. Directed by Rahul Dholakia, the film is set against the backdrop of the communal conflagration that engulfed Gujarat in early 2002 and left an indelible scar on the minds and hearts of people around the country and the world.
Read More

IG Bollywood Report Card 2006

Year 2006 has been one of the most successful years for Bollywood with several films earning the blockbuster status while a few more earning accolades for being extremely well made films. In this year end special we bring you the Bollywood Box Office update on who ruled and who sank without a trace.
Read More

Vidya Balan to be seen in her first non-VVC film

So far Vidya Balan has been maintaining an excellent track record at box office.Her debut film 'Parineeta' did quite well when it released last year. She excelled in an author back role and was noticed by all those who matter.
Read More

Amrita Rao: Most promising face of the future

not have realized that the demure-n-dainty Rao may go on to deliver a super hit (Vivah) and become the muse of arguably the greatest modern painters (M F Hussain) of this era. Amrita Rao has arrived in a big way. And the future is as bright as the diamond jewelry she has been promoting.
Read More

Vinod Khanna: Still a Crowd Puller

Vinod Khanna is one of the most stylish actors of Indian cinema. He ruled the roost in his prime with films like ‘Amar Akbar Anthony’, ‘Parvarish’, ‘Qurbani’ and ‘Muqaddar Ka Sikandar’. In his second innings he delivered a gut wrenching ‘Dayavaan’ (also famous for a full-on kiss with Madhuri Dixit) and as he gets ready for his third innings with Vishram Sawant’s ‘Risk’ Khanna is still a crowd pull
Read More